Everything you need to budget for your next influencer campaign in Australia and New Zealand.
Market Context
AU rates typically sit 15-25% higher than NZ due to market size and cost of living.
Quality over Quantity
Niche expertise and content quality now command higher premiums than raw follower counts.
Fair Play
Creators today act as professional businesses with structured rate cards and usage rights.
Estimated cost per social post (AUD/NZD)
Instagram Reels
Production & editing time.
+25% to 50%
TikTok Video
Native trend alignment.
$150 - $2K
YouTube Integrated
Evergreen, high value.
$400 - $5K+
Usage Rights
Paid ads & website use.
+25% to 200%
The Tester
2-3 Nano creators.
$500 - $1.5K
Small Campaign
4-6 creators (IG/TT).
$1.5K - $5K
Scale Campaign
8-12 creators + usage.
$5K - $15K
The Monthly
Long-term partnerships.
$1K - $8K+
Join hundreds of Australian and New Zealand brands connecting with top creators at transparent rates.